The Exhibitor Advocate

The Data Is In

Four years of data. One unmistakable trend: the cost of exhibiting keeps climbing.

The 2025 Annual Survey of Exhibition Rates benchmarks labor and material rates across 23 U.S. cities.

Membership is Open!

We provide members with a range of top-tier resources to make every trade show experience a successful one.

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AI Prompts for ROI

Get basic and highly detailed prompts to identify events that are worth considering for exhibiting at or sponsoring.

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Latest Updates

The Exhibitor Advocate welcomes Kimberly Taylor to its Board of Directors, enhancing its commitment to amplifying the exhibitor voice in the defense industry.

Our Mission:

To secure a bright future for exhibitors — and the exhibition industry — by promoting fair and transparent standards, open communication and consistent best practices.

Our advocacy work touches every corner of the complex exhibitions industry, all in the service of one goal: making policies and practices that promote exhibitor success the new industry norm.

Economical, predictable exhibiting costs
Simpler rules and regulations
Improved audience engagement and increased ROI
Access to high-quality, specific buyer data, metrics and leads

Thank You To Our Partners & Founding Sponsors

We’re grateful to our partners and founding sponsors who ensure we can provide critical support to the exhibiting community and sustain the exhibitions and events industry for the future.