Mission

The Exhibitor Advocate amplifies the voice of exhibitors to ensure the enduring success of exhibitions and events by collaborating with all stakeholders to promote and cultivate open communication, consistent standards, and industry best practices.

Vision

The Exhibitor Advocate promotes consistency, accountability and predictability in all event industry engagement opportunities. We advocate for:

  • Open, transparent communication and reporting
  • Involved, purposeful exhibitor advisory committees
  • High-quality, specific buyer data, metrics and leads
  • Economical, more predictable exhibiting costs
  • Improved audience engagement and increased ROI through multiple channels
  • Simpler rules and pricing models with less restrictions
  • Being considered valuable members of the exhibitions and events community — experts, thought leaders, and peers

 

Founders

Our founders are some of the event industry’s most prominent corporate marketers, who are united in their passion to ensure that the exhibition and event industry remains a valuable and irreplaceable marketing channel.

Directors and Officers

Staff

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Jessica Sibila
Executive Director

Board of Directors

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Amanda Helgemoe
Chair of the Board
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Glenda Brungardt
Vice Chair
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Hector Garcia
Secretary/Treasurer
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Dave Brull
Director
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Sue Huff
Director
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Bobby Bergeron
Director
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Victor Torregroza
Director
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Nadra Mohy el Dine
Director