The 2023 Annual Survey of Exhibition Rates: Navigating the New Normal in Exhibition Costs

The 2023 Annual Survey of Exhibition Rates: Navigating the New Normal in Exhibition Costs By Susanne Skinner and Victor Torregroza  In an era where the sustainable growth and success of the exhibition industry critically depend on enhancing value for sponsors and exhibitors while simultaneously managing and reducing costs, the release of the 2023 Annual Survey […]

The Three Q’s of Successful Events

The Three Q’s of Successful Events By Susanne Skinner and Victor Torregroza Quality is never an accident. It is always the result of intelligent effort. ~John Ruskin Quality matters in the event management industry.   It differentiates the exceptional from the ordinary. It’s expensive for organizers to put on quality shows and it’s equally costly for […]

2023 Annual Survey of Exhibition Rates Resource

A Tool to Unlock your Budgeting and ROI Potential The Annual Survey of Exhibition Rates benchmarks high level exhibitor costs across 24 major U.S. cities and provides insights and actionable strategies designed to guide industry stakeholders in making judicious choices that will reign in expenses and concurrently elevate the value of the experience. NEW THIS […]

Tools Resources & POWER for Trade Show Exhibitors

December 2023 Tools, Resources & POWER for Trade Show Exhibitors Jessica Sibila, The Exhibitor Advocate In this engaging session of Trade Show University, host Jim Cermak interviews Jessica Sibila, the Executive Director of The Exhibitor Advocate, who brings her extensive experience as an exhibitor advocate, change agent, speaker, consultant, and connector within the exhibitions and […]

What we can learn from Barbie and Taylor

What can we learn from Barbie and Taylor? By Victor Torregroza We crave special face-to-face experiences, now more than ever.  Now that COVID is part of our lives, we’ve become more selective of how we spend our time and with whom.  Time is more precious than ever.  We accept the necessary complexities of travel such […]