Strategic Budgeting Webinar Replays and downloadble support materials.
“Purchase all three sessions for $99 or receive them free with Exhibitor Advocate Education and receive access to all of our premium resources.
Session 1: The Strategic Budget Framework
Strategic Budgeting for Event Leaders: Frameworks and Tools You Can Use
2-Part Series with Kimberly Kee
Budgets represent more than the simple tracking of expenses. Budgets are a strategic tool that you can use to tell the story of your event’s purpose, priorities, and value. This interactive series blends strategy with hands-on tools to help event leaders design smarter budgets, advocate with confidence, and connect spend directly to business outcomes. Each session focuses on a practical framework supported by worksheets and templates you can put into action right away.
Outcome:
Build your own budget framework using anchors and allocations.
In this session, we’ll explore how budgets tell a story about your program’s priorities. You will learn the Strategic Budget Model, which categorizes your expenses into fixed, flexible, and swing lines. We’ll show you how to use anchors as guardrails for your spending and guide you through a practical allocation chart exercise.
Session 2: The Strategic Budget Framework
Strategic Budgeting for Event Leaders: Frameworks and Tools You Can Use
2-Part Series with Kimberly Kee
Budgets represent more than the simple tracking of expenses. Budgets are a strategic tool that you can use to tell the story of your event’s purpose, priorities, and value. This interactive series blends strategy with hands-on tools to help event leaders design smarter budgets, advocate with confidence, and connect spend directly to business outcomes. Each session focuses on a practical framework supported by worksheets and templates you can put into action right away.
Outcome:
Confidently defend and adapt your budget while tying spend to performance.
This session focuses on communicating the value of your budget to leadership. We’ll provide you with an advocacy checklist and powerful reframing techniques to discuss your budget confidently. You will also learn how to conduct effective budget check-ins, utilize storytelling tools, and plan for contingencies with swing lines and risk buffers. Most importantly, we’ll teach you how to directly link your budget to tangible business value.
Session 3: The Strategic Budget Framework
Case Studies in Data-Driven Measurement with Joe Federbush & Mandy Glenwright
Outcome:
Gain data-driven measurement skills that elevate your event program’s credibility.
This practical session dives into real-world case studies to show you how data-driven measurement proves the value of your event program and defends your investments.
You will learn how successful exhibitors transform event data into compelling insights that demonstrate clear business value. We will explore which metrics matter most for proving ROI and teach you proven measurement techniques that go far beyond basic lead counts. Through these case studies, you’ll see how to gather the right data, analyze it effectively, and confidently report your program’s impact to leadership.
Walk away with a customized measurement framework inspired by real successes and actionable steps you can implement at your next event. This isn’t just theory—it’s a hands-on tutorial that uses concrete examples to give you the skills needed to secure future investment