The 2023 Annual Survey of Exhibition Rates: Navigating the New Normal in Exhibition Costs

The 2023 Annual Survey of Exhibition Rates: Navigating the New Normal in Exhibition Costs By Susanne Skinner and Victor Torregroza  In an era where the sustainable growth and success of the exhibition industry critically depend on enhancing value for sponsors and exhibitors while simultaneously managing and reducing costs, the release of the 2023 Annual Survey […]

The Three Q’s of Successful Events

The Three Q’s of Successful Events By Susanne Skinner and Victor Torregroza Quality is never an accident. It is always the result of intelligent effort. ~John Ruskin Quality matters in the event management industry.   It differentiates the exceptional from the ordinary. It’s expensive for organizers to put on quality shows and it’s equally costly for […]

What we can learn from Barbie and Taylor

What can we learn from Barbie and Taylor? By Victor Torregroza We crave special face-to-face experiences, now more than ever.  Now that COVID is part of our lives, we’ve become more selective of how we spend our time and with whom.  Time is more precious than ever.  We accept the necessary complexities of travel such […]

New Rigging Rule 2023

New Rigging Rule 2023 *UPDATED 2/6/24 UPDATE – February 6, 2024: The Exhibitor Advocate is pleased to share that Freeman has revised their regulations regarding engineering stamps. The Exhibitor Advocate, along with our partners at EDPA and ESCA, approached Freeman with concerns from exhibitors on a rigging regulation that began rolling out in August of […]

How to Lose a Pallet

How to lose a Pallet It seems like a ridiculous question now, but the first time it happened to me, I could not believe it. It seemed outrageous. Not possible. Where could it have gone? Writing this now, I feel embarrassed for ever having that perspective; but being only a few months into the industry, […]

Hidden Fees You Didn’t Know You Were Paying

Hidden Fees You Didn’t Know You Were Paying By Jessica Sibila, Executive Director – The Exhibitor Advocate and Jim Wurm, Executive Director – Exhibitor Appointed Contractor Association (EACA) The number one issue for exhibitors in the tradeshow and events industry is rising costs. There are numerous research reports highlighting this topic. The Exhibitor Advocate, in […]

Meet our Board of Directors: Glenda Brungardt

Meet Glenda Brungardt,Board Member of The Exhibitor Advocate Glenda is a member of the strategic events team for HP Inc.  As a strategic event manager, she is responsible for Tier 1 tradeshows and events.  Glenda joined HP in August of 1977 and has been in tradeshows and events for the past 33+ years. During those […]

Collaboration is Key

Our Industry Issues Can Only Be Addressed Through Collaboration By Jessica SibilaExecutive Director, The Exhibitor Advocate The exhibits and events industry has been my professional home for over twenty years.  I’ve had great success creating business opportunities and building relationships that include major challenges with lost freight, theft, damages to materials that no one was […]

Meet our Board of Directors: Dave Brull

Meet Dave Brull Vice President, Global Accounts, Kubik It’s amazing how one little action can change your life. In 2008 I was looking for a new job. When I say “job”, I mean a job. I knew I liked working in the event world from experiences I had in previous roles, but I didn’t think […]

Meet Jessica Sibila, Executive Director

Meet Jessica Sibila Executive Director, The Exhibitor Advocate Collaboration allows us to know more than we can know by ourselves. ~ Paul Solarz The name Jessica Sibila might be unfamiliar to some of you, but I have been a part of the exciting and often challenging event management industry for over twenty years. BackgroundLike so […]