December 2023

Tools, Resources & POWER for Trade Show Exhibitors

Jessica Sibila, The Exhibitor Advocate

In this engaging session of Trade Show University, host Jim Cermak interviews Jessica Sibila, the Executive Director of The Exhibitor Advocate, who brings her extensive experience as an exhibitor advocate, change agent, speaker, consultant, and connector within the exhibitions and events industry. Their conversation delves into the role of The Exhibitor Advocate, methods of assisting exhibitors, current challenges faced by exhibitors, and ways to get involved with The Exhibitor Advocate. Jessica shares invaluable tips for exhibitors, emphasizing the importance of communication, the establishment of an Exhibitor Advisory Council, awareness of exhibitor pain points by show organizers and suppliers, and the support available through The Exhibitor Advocate for those seeking assistance.